MARKETING AND SEO
Marketing and SEO — word of mouth under control
We run paid search and social advertising, grow your organic traffic and measure what each enquiry actually costs. No promises of first place within a week. Yekaterinburg and remotely.
Where promotion startsAdvertising without preparation is a fast way to spend a budget. So we begin by working out who your buyer is and what they search for, then check whether the site is ready to receive traffic, and only then switch the channels on. Analytics goes in from day one: what an enquiry cost, which channel it came from and what happened to it afterwards. |
What promotion includes
We work on individual channels or combine them into one system, depending on the task and the budget
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Strategy and analytics
We study the market and your competitors, build the keyword set, choose channels and set targets. Analytics and goals are installed at this stage. -
Search engine optimisation
We fix the technical side of the site, work on structure and copy around search demand and build authority. This is a long game — first movement in two to three months. -
Paid search
We run search and display campaigns: writing ads, filtering out irrelevant queries and untrustworthy placements, watching cost per enquiry rather than clicks. -
Social advertising
We target specific audience segments in social networks, test creatives and offers and switch off whatever does not pay for itself. -
Content
We prepare copy for the site, landing pages and newsletters — written to work in search and to read well for a human being. -
Reporting
Every period you get a clear report: what was spent, how many enquiries came in, what each cost and what we are doing next.
How the work runs
Paid channels bring the first enquiries within a week or two; organic search takes several months to build. Usually we run both.
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1. Market review
We look at the competition, at what people search for and at what others are offering, then decide what will make you the better choice. -
2. Preparing the site
We check whether the site can take traffic: speed, mobile version, clarity of the offer, working forms. Anything critical gets fixed. -
3. Analytics
We install counters and goals and set up lead delivery to your CRM so every enquiry can be traced back to its channel. -
4. Launching channels
We start with a modest budget, test combinations of ads and audiences and keep the ones that actually produce enquiries. -
5. Optimisation
We switch off what does not work, scale what does and bring the cost per enquiry down. In parallel SEO builds traffic that costs nothing per click. -
6. Reporting and planning
You get a report with figures and conclusions and we agree the plan for the next period. No talk of “raising brand awareness”.
PRICING
What promotion costs
There are two separate figures and we always quote them separately: our fee and the advertising budget itself. The fee depends on how many channels and how much work is involved; the budget depends on your market and how competitive it is. Describe your task in the form below and we will propose a first-month plan with the numbers we expect. Our base rate is 5,000 ₽ per hour plus 5% VAT. Advertising budgets paid to the platforms are not included in our fee.
Questions and answers
Frequently asked questions about promotion
How much does promotion cost?
Our specialists’ work is charged at the base rate of 5,000 ₽ per hour plus 5% VAT. The advertising budget for the platforms is a separate cost and is not included in the fee. We quote both figures in advance, before the start.
When will the first results appear?
Paid search and social advertising bring the first enquiries within one or two weeks. SEO works more slowly but the result lasts, so we usually run both channels in parallel.
Which channels do you run?
Search engine optimisation, paid search and display advertising in the Yandex network, targeted social media advertising and content — separately or as a single system, depending on the task and the budget.
How do you measure effectiveness?
We install Yandex Metrica, set up goals and end-to-end analytics and watch the cost per enquiry rather than the number of clicks. Whatever does not pay for itself gets switched off.
How long does SEO take to work?
It is a long game: we put the site in order technically, work through the structure and the texts for your target queries and build up the backlink profile. The first shifts appear in two or three months.
Do you write the texts?
Yes. We prepare texts for the website, landing pages and mailings so that they work in search and still read naturally for a person.
How do you start the work?
With a review of your niche: who the competitors are, which queries people use to look for you and what others offer. We collect the keywords, decide on the channels and set the target metrics.
See also
Other services
CRM implementationSales funnels, integrations, data migration Web developmentStructure, design, forms and analytics DevOps servicesCI/CD, monitoring and backups Accounting and HRBookkeeping, reporting, payroll and HR records Debt recovery without courtNegotiation with the debtor, no courts or bailiffs
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